(Description)
Print Advertising Series for InClean Magazine
This project is an ongoing series of print advertisements developed for Agar and published in InClean Magazine over the past four years. The work includes full-page and quarter-page advertisements across multiple product ranges, produced for a specialist trade audience in cleaning and facilities management.
Rather than operating as short-term campaigns, the focus has been on maintaining clarity, consistency, and brand recognition within a recurring editorial schedule. Each advertisement needed to function independently while reinforcing a coherent long-term brand presence across successive issues.
Working within a recurring monthly editorial cycle rather than a single fixed brief
Responding to changing magazine themes while maintaining strict brand consistency
Keeping repeated formats visually fresh without introducing unnecessary noise
Communicating practical product benefits clearly to a trade-focused audience
The core challenge was sustaining relevance and clarity over time, not solving a one-off creative problem.
Maintain a consistent and recognisable print presence for Agar
Communicate product benefits clearly and efficiently
Align each execution with the publication’s editorial theme
Deliver repeatable, high-quality print work within ongoing production cycles
The outcome is a cohesive body of print advertising work that has supported Agar’s visibility and credibility within a specialist industry publication over several years. The series balances editorial responsiveness with strong brand continuity, ensuring each advertisement is clear, functional, and contextually appropriate.
Together, the work forms a dependable and recognisable print presence that reinforces trust in the brand through consistency, clarity, and disciplined execution.