I’m a multidisciplinary creative working across design, advertising, marketing, video, audio, and project coordination. I work with brands and businesses to build clear, intentional work from concept through to launch-ready content.

I started in audio, earning two diplomas in sound production and working as a qualified audio engineer with local artists and bands, before moving into sound design and mixing on an award-winning Australian feature film. That early work shaped how I listen, refine ideas, and approach craft.

While studying advertising at RMIT, I developed a strong interest in art direction and led a student team as creative director on a capstone project, which received a final mark of 95/100. The project was later featured in issue #015 of The MarTech Weekly, shared by our industry mentor Juan Mendoza. Alongside this, I continued working with audio through field recording and releasing sound libraries for use in music and film. I later completed a Graduate Certificate in Project Management to bring more structure and clarity to how I plan and deliver work.

Today, my work spans print advertising, digital content, and video production. I also manage CMS and WordPress updates, develop LMS training modules, and handle product photography when needed. Alongside this, I continue field recording and publishing sound libraries for film and music under TheFieldRecordist.

I explore early-stage app ideas through vibe coding — using prompts and AI tools to shape concepts, flows, and functionality without writing code myself — and use generative AI as a tool for art direction and advertising campaign development.

I enjoy guiding ideas from early concept through to final delivery, working closely with brands and teams to keep projects clear, structured, and focused.